My obsession for anything Helmut Lang extends up to collecting old issues of National Geographic magazine. Wait the minute, what?! Yes, National Geographic didn't escape the subversive imaginings of Mr. Lang as he unleashed his iconic ads on its pages. When asked the reason for such a trailblazing move, the first fashion label to put an ad campaign in the history of the magazine, he explained that no one ever throws National Geographic. I think I have around 10 pieces now between 1998 to 2001. Most of the copies I left in the Philippines but I luckily found 3 copies in Phnom Penh at Boston Bookstore.