Thursday, January 10, 2013


I wonder how hardcore Margiela fans out there reacted when it was announced that their beloved maison will collaborate with high street behemoth H&M. When it was announced that Comme des Garcons will collaborate with H&M I was intrigued, shocked but also believed that Rei Kawakubo always satisfies her contrarian ways by doing what people, especially those who love her work, didn't expect of her. When news broke about Margiela I was shocked and questioned how will the maison translate its vocabulary to fit in the high street ethos of H&M. The re-edition line was a clever concept. It allows them to basically cherry pick iconic concepts from their history and release it in the H&M assembly line. Quality aside, it allowed both parties to convey something very important. For H&M, they have to be applauded for choosing an avant-garde label. Past collaborators are more mainstream in style and can therefore be predicted to do well in the cash register. Margiela was a gamble for H&M. For Margiela, they have to be applauded for not shunning away from their very conceptual style. I think the maison won a coup by introducing their unconventional spirit to a mass audience who haven't heard of Margiela before. 

This talismanic hair lock necklace was courtesy of my friend Maan. When you wear it you can't help but stroke it with your hand. 

top - Y's Yohji Yamamoto jacket + Maison Martin Margiela AIDS tee, bottom - DP s/s 2013 pants, shoes - DP sandals, accessories - Maison Martin Margiela x H&M hair lock necklace

1 comment:

Designer Binary said...

Nice look.